Why Your Legal Search Is a Designer Handbag, Just Less Valuable

Why Your Legal Search Is a Designer Handbag, Just Less Valuable

A luxury handbag is not primarily a functional object. Any bag will carry your things. The expensive one is bought to be seen with, admired, shown off. That is not a criticism. It is the point. I look at most legal search engines and I see the same thing. Bought to be...
10 Things I Hate About Your Legal Tech Marketing

10 Things I Hate About Your Legal Tech Marketing

I like technology. I like good engineering. I even like some legal tech products. What I do not like is most legal tech marketing.  Not because it fails to generate clicks or demos. It clearly does that. I dislike it because it is often fundamentally misaligned with...
How to Succeed with an AI Wrapper (Part 2): Own the Ecosystem

How to Succeed with an AI Wrapper (Part 2): Own the Ecosystem

How to Succeed with an AI Wrapper (Part 2): Own the Ecosystem Copilot is not impressive right now. It is clunky, inconsistent, and often underwhelming compared to standalone models. Many early users try it once, decide it is worse than ChatGPT, and move on. That...