Why Your Legal Search Is a Designer Handbag, Just Less Valuable

Why Your Legal Search Is a Designer Handbag, Just Less Valuable

A luxury handbag is not primarily a functional object. Any bag will carry your things. The expensive one is bought to be seen with, admired, shown off. That is not a criticism. It is the point. I look at most legal search engines and I see the same thing. Bought to be...
10 Things I Hate About Your Legal Tech Marketing

10 Things I Hate About Your Legal Tech Marketing

I like technology. I like good engineering. I even like some legal tech products. What I do not like is most legal tech marketing.  Not because it fails to generate clicks or demos. It clearly does that. I dislike it because it is often fundamentally misaligned with...