10 Things I Hate About Your Legal Tech Marketing

10 Things I Hate About Your Legal Tech Marketing

I like technology. I like good engineering. I even like some legal tech products. What I do not like is most legal tech marketing.  Not because it fails to generate clicks or demos. It clearly does that. I dislike it because it is often fundamentally misaligned with...
How to Succeed with an AI Wrapper (Part 2): Own the Ecosystem

How to Succeed with an AI Wrapper (Part 2): Own the Ecosystem

How to Succeed with an AI Wrapper (Part 2): Own the Ecosystem Copilot is not impressive right now. It is clunky, inconsistent, and often underwhelming compared to standalone models. Many early users try it once, decide it is worse than ChatGPT, and move on. That...
AI Is Not a Thing

AI Is Not a Thing

AI Is Not a Thing Or Why Calling Everything “AI” Is Like Calling Every Fight “UFC”  That’s UFC  There is a certain kind of person who sees a boxing match, a judo throw, and a spinning back kick and says, with great confidence, “That’s UFC.”  Anyone who has trained for...